Electric vehicles have long since acted as a catalyst for innovation, breathing new life into the concept of car-sharing by offering eco-friendly, on-demand mobility solutions that align with modern sustainability goals.
Jaguar has just unveiled a new mobility programme in collaboration with Moda Living, the UK’s top Build to Rent developer. Initially rolling out in Manchester’s Moda, Angel Gardens, and Leeds’ Moda, New York Square, the project promises to redefine urban car ownership. As the sharing economy gains traction among newer generations, Jaguar’s all-electric I-PACE offers a luxurious and eco-friendly transport solution to modern living.
This exclusive car-sharing pilot allows residents to experience the future of mobility by booking an I-PACE for up to 48 hours through a specialised Jaguar scheduling platform. Each booking comes with a full suite of services, including insurance, charging costs, and maintenance, all managed by a 24-hour concierge team at each residence.
Since its debut, the Jaguar I-PACE has earned more than 90 global awards, including 2019 World Car of the Year. As Jaguar gears up to become an all-electric luxury brand by 2025, the brand is keen on expanding its range beyond traditional car offerings, focusing on pioneering technologies and groundbreaking design.
This exclusive venture with Moda Living symbolises a significant milestone in Jaguar’s transformation, positioning the brand at the intersection of luxury and innovation.
Convenience, Flexibility and a Low Carbon Future
Like Jaguar, Moda is committed to sustainability and a low-carbon future. By offering residents easy access to an all-electric car, this partnership delivers convenience and flexibility, while allowing them to be mindful of their carbon emissions.
Rawdon Glover, Managing Director of Jaguar, said, “As we explore alternatives to direct car ownership, this scheme provides a client-centred mobility solution with on-demand concierge access to the all-electric I-PACE. Future Jaguar clients are continually looking for alternatives to car purchasing and we will closely monitor the success of this initiative and consider expanding across major cities around the world.”
The I-PACE had an immediate impact on the motoring world upon its debut, including its impressive haul at the 2019 World Car of the Year Awards, where it picked up World Car Design of the Year, World Green Car and World Car of the Year. With this innovative car-sharing scheme the I-PACE continues to lead the way.