Tag: B2B

The Beginner’s Guide to Account-Based Marketing (ABM)

Account-based marketing (ABM) works in a B2B environment and aims to tightly align all marketing and sales operations and working towards shared goals.

The Beginner’s Guide to Account-Based Marketing (ABM) – key points

Account-based marketing (ABM) works for B2B accounts and aims to align all marketing and sales operations, working towards shared goals.
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