Written by Dan Hughes DMI October 17, 2023
Summary
- AI in digital marketing: The page provides examples of how artificial intelligence (AI) is used in various aspects of digital marketing, such as content creation, customer service, personalization, social media, voice technology, and data analysis.
- AI benefits and challenges: The page discusses how AI can augment human capabilities, automate routine tasks, provide valuable insights, and enhance user experience (UX) in digital marketing. It also acknowledges the challenges and limitations of AI, such as the need for human creativity, strategy, and relationship building.
- AI case studies: The page showcases 10 different brands that have successfully implemented AI in their digital marketing campaigns, including Sephora, Netflix, Coca-Cola, Nike, Lowes, Grab, Starbucks, The Economist, Heinz, Hubspot and Nestle. It explains how each brand used AI to achieve specific goals, such as increasing engagement, expanding reach, improving quality, or generating loyalty.
- AI learning opportunities: The page concludes by promoting a professional diploma in digital marketing offered by the Digital Marketing Institute, which covers various topics related to AI, such as SEO, PPC, social media, email marketing, and more.
(this is not advocated by SSD, nor are any affiliate fees paid – it is simply an illustration of what is available)
The FULL ARTICLE is available as a Focus Topic.